Clean Air Initiative (National ADDY Winner)
DART B2B and B2C ad campaign to encourage people to forgo driving their cars and take public transportation as an alternative to decrease pollution and high ozone. Package contained 10 promotional pieces highlighting DART services packaged in a designed die-cut briefcase with embossed stitching and velcro enclosures. Client:: Dallas Area Rapid Transit *Awards:: ADDY Gold (Local, Dallas) ADDY Gold (Regional) ADDY Silver (National)
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